Our Philosophy

THE ROAD LESS TRAVELLED

Most tours in Morocco follow the same pattern: a tight list of “must-see” stops, fast pacing, promises, and a version of the country that is always ready for the camera. We chose a different road.

When we say “the road less travelled,” we’re borrowing from Robert Frost’s fork in the woods—that moment of having to pick one path and live with what it creates.  For us, it’s not about being special or heroic. It’s simply about choosing the quieter option on purpose, again and again.

We are more interested in the Morocco that exists when nobody is looking. We avoid the theatrical version and stay with older paths, back roads, working towns, and quieter valleys. Sometimes a simple breakfast of hot bread and La Vache qui Rit in a roadside café full of locals is more memorable than any “fancy” stop with five tour buses parked outside. That is the Morocco we prefer to plan around: not hidden or mystical, just often ignored because it doesn’t fit a brochure.

The people behind Slow Morocco are the kind of people who prefer direct conversations to sales pitches. We would rather tell you that a town is dusty, a camp is simple, or a day will feel long than let you arrive to a surprise. We see beauty in the polished and in the cracked; in tiles, wind, market noise, and silence. We think travel should steady you more than it drains you, and that dignity has to run both ways—for guests and for the people who host, drive, and guide.

You don’t need to care about what we believe. What matters is what they translate into for you: itineraries that are not performative, expectations that match reality, and a Morocco that is allowed to show up with its light and its thorns, not just its postcards.