Souk el-Had Agadir
The Sunday market of Agadir — one of the largest weekly markets in Morocco, drawing traders from across the Souss Valley and the Anti-Atlas. Argan oil, saffron from Taliouine, dried figs from Beni Mellal, Amazigh silver jewellery, Souss pottery, and the particular dried herb blends of southern Morocco. The market is semi-permanent now, open most days, but Sunday is when the volume is overwhelming.
The largest open-air market in North Africa by some measures. The souk occupies an enormous walled compound in the centre of Agadir, with numbered sections for produce, meat, fish, spices, clothing, electronics, and household goods.
The scale is industrial. This is not a picturesque medina souk — it is a regional wholesale and retail market that serves the entire Souss plain. The produce section alone is worth the visit: pyramids of oranges, avocados, tomatoes, and the argan oil that defines the region's agriculture. Prices are lower than anywhere else in the city.
The craft sections have decent Amazigh jewellery and textiles, mostly sourced from the Anti-Atlas and Tiznit. Bargaining is expected but less theatrical than in Marrakech — the market serves locals, and the pricing reflects that.
The souk is closed on Mondays. Any other day, arrive early — by midday the heat inside the walls is significant, and the produce has been picked over.
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